Posted on Apr 12, 2013 by jeanshao | Filed under: About Youku | Comments Off
Youku Tudou yesterday announced a change in organizational structure designed to foster speed, flexibility, innovation and strategy-focused execution as China’s Internet television leader.
Under the new structure, Youku.com and Tudou.com will exist as separate business units, with Wei Ming heading up Youku.com and Yang Weidong at the helm of Tudou.com. This division of labor allows each site to maintain the distinctive brands that made them successful with the Group providing Bus with shared infrastructure and services.
On the personnel side, Youku Tudou also announced several key promotions: Xiangyang Zhu will serve as Chief Content Officer, while Yawei Dong becomes the Chief Marketing Officer, and Huilong Zhu is now Senior Vice President.
Chairman of the Board for Youku Tudou Inc. Victor Koo said, “Since the successful August 2012 merger, Youku Tudou has been in a period of integration and gathering strength. Now, we’re ready to enter a new phase: moving forward as a nimble organization to relentlessly pursue our mission. These new changes will help us get the most out of our extremely talented team as we continue to innovate and lead the way for internet companies in China.”