Nokia’s Latest Viral Campaign: Ping-pong Bruce Lee
Posted on Nov 19, 2008 by Steven Lin | Filed under: Viral Video Ads
Tags: bruce lee
Nokia recently released an online viral video featuring Bruce Lee playing table tennis invincibly. What’s in his hand is not a ping pong paddle, but… a nunchaku!
This video was made for the Nokia N96 Bruce Lee Edition. This week, it got widely spread among Chinese netizens.
But the first time we spotted this video, it was a 10 second version named “Bruce Lee’s secret trainning video” without any message from Nokia, which looked pretty real and left us no clues to sate our curiosity. That was the very weirdest part of this viral campaign.
November 21st, 2008 at 5:18 pm
[...] is the second version. First one’s here. « Meet Meizu M8, The Fabulous Shanzhai [...]
November 23rd, 2008 at 2:15 am
[...] now, an excellent Nokia ad with Bruce Lee, nunchukus and ping pong to cleanse your palate (also here and [...]
December 9th, 2008 at 11:26 pm
[...] Are you guys sure this is not an advertising agency’s secret advertisement/promotion? [...]
March 16th, 2009 at 6:19 am
Interesting article, i have bookmarked your blog for future referrence
May 25th, 2009 at 5:38 pm
[...] shooting skill- - has been used recently by Adidas (Li Ning’s imaginary competitor) and Nokia. Even though Li Ning isn’t copying them, it might have been wiser to steer a bit wider of [...]
November 28th, 2009 at 11:18 pm
Man, I am very interested in it, just bookmark in my firefox, will check it later…Thanks man..
January 30th, 2010 at 12:18 am
Having a blog is a brilliant way to promote your business - it’s espically useful if you have a lot of non-technical staff as they can easily be updated