Electrolux Sucks for Making Light of Suicide
Posted on Mar 9, 2009 by Steven Lin | Filed under: Viral Video Ads
This viral video ad for Electrolux vacuum cleaners has a local reporter presenting “live coverage” of a jumper, with emergency services rushing around on the ground. The desperate man finally leaps from the edge of a building, but he doesn’t hit the ground.
There have been many controversial ads that have made light of suicide, raising quite a bit of resistance and prompting apologies in Western markets. This clip, produced by Lowe China evidently didn’t engender any backlash when it was first released in June 2006. Chinese don’t tend of course to be quite as sensitive to these things.
March 10th, 2009 at 2:19 pm
[...] Wow. I’ve seen a couple ads of questionable taste in my day, but this one—in which a desperate “live jumper” takes a leap but doesn’t hit the ground—really takes the cake. [Youku Buzz] [...]
March 10th, 2009 at 4:30 pm
[...] Wow. I’ve seen a couple ads of questionable taste in my day, but this one—in which a desperate “live jumper” takes a leap but doesn’t hit the ground—really takes the cake. [Youku Buzz] [...]
March 10th, 2009 at 8:06 pm
This ad was pitched to Electrolux by an advertising agency in China. Electrolux rejected the ad and never aired it.
Anders Edholm
VP Media Relations at Electrolux
March 10th, 2009 at 10:06 pm
[...] Wow. I’ve seen a couple ads of questionable taste in my day, but this one—in which a desperate “live jumper” takes a leap but doesn’t hit the ground—really takes the cake. [Youku Buzz] [...]
March 16th, 2009 at 2:51 pm
[...] Wow. I’ve seen a couple ads of questionable taste in my day, but this one—in which a desperate “live jumper” takes a leap but doesn’t hit the ground—really takes the cake. [Youku Buzz] [...]
April 16th, 2009 at 2:19 am
This is very hot information. I think I’ll share it on Delicious.
November 16th, 2009 at 2:49 am
Great stuff, I just digged it
December 9th, 2009 at 6:55 am
does the subscribe thing send your stuff to my email, or does it just send me a link to your new posts?
December 10th, 2009 at 3:46 pm
It will send our monthly newsletter to your email if you want it. Check out some earlier editions of the newsletter, and if you like it, please do sign up! Thanks!