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Youku Buzz (daily)

Archive for April, 2009

Nokia’s Magic Viral Video


Posted on Apr 29, 2009 by Steven Lin | Filed under: Viral Video Ads | 3 Comments

As most of my colleagues and friends, I became a diehard fan of Taiwanese magician Liu Qian after watching his fantastic tricks on this year’s CCTV Festival Spring Gala. Though many of his magic tricks have been performed by many mainland Chinese magicians again and again, his magnetic personality still made the scenes unbelievably dramatic.
Recently, [...]

Intel’s Mega-Tetris Viral Ad


Posted on Apr 24, 2009 by Steven Lin | Filed under: OMFG, Viral Video Ads | 1 Comment

Intel has invested a lot in making some great viral videos for Chinese netizens. Here’s their latest masterpiece - a “Tetris” viral video for Core 2 Duo processors.
Under the campaign title “If You’re Going to Play, Play Big” (玩,就玩大的), here’s another viral video featuring the popular Japanese arcade game Puzzle Bobble, also done in gargantuan [...]

Prison Break Star’s TVC in Chinese Market


Posted on Apr 24, 2009 by Steven Lin | Filed under: Shanzhai, Society | 6 Comments

This time it’s not a shanzhai ad.
Wentworth Miller, the British-born American actor who plays Michael Scofield in the wildly popular Fox series Prison Break, has made tons of money in the Chinese market. His latest TV commercial–one you can’t see on American television–was made for Chevrolet’s Cruze:

Before this, Wentworth Miller had already made unwitting appearances [...]

A Cross-dressing Star Is Born


Posted on Apr 21, 2009 by Steven Lin | Filed under: Music Videos, OMFG, Wild Wild China | 2 Comments

CAUTION: For the safety of your laptop, DO NOT drink any beverage while watching this video.

On April 12th, this boy (no mistake here!) uploaded his dance video to Youku. In the next five days, with no “editors’ pick of the day” or anything, more than 180,000 people have watched this video clip and reposted [...]

Statistics: Nokia’s Youku Live Concert


Posted on Apr 20, 2009 by Steven Lin | Filed under: About Youku | 1 Comment

As we previously announced in our press release, the Nokia 5800 XpressMusic Interactive Online Concert was broadcast on live on Youku on Sunday night.
As you can see in the screenshot, users could choose their favorite angle from 4 different live streams in one window, and vote for their favorite performer at the same time. The [...]

HTC Touch + iPhone = Lenovo’s OPhone


Posted on Apr 13, 2009 by Steven Lin | Filed under: Shanzhai | No Comments

Rumors about iPhone’s May 17 launch in mainland China have spread throughout the Chinese blogosphere. But before you declare game over and assume the market now belongs to Apple, don’t forget that Apple has failed to make a significant dent in India’s lucrative telecom market, as BusinessWeek has reported.
The biggest obstacle might not be the [...]

Is Hong Kong Airport the Bermuda for Hysteria?


Posted on Apr 13, 2009 by Steven Lin | Filed under: OMFG, Wild Wild China | 1 Comment

Holy f@#k… Another woman completely lost it in Hong Kong airport, again, over missing a flight. Risking entirely losing my already poor hearing, I made this brief transcription for you:
I don’t even have this right? Huh? Why did you police come asking us questions about ‘rights’? You didn’t give a damn about anything! No food, [...]

Video CV: Chinese Graduates’ New Way to Survive


Posted on Apr 9, 2009 by Steven Lin | Filed under: Society, UGC, Viral Video Ads | 4 Comments

My friends and colleagues have told me the same story again and again — desperate Chinese parents are calling every single friend and relative to help their kids get a job, even with no pay and no benefits.
“This year, it’s not a question of finding a good job. It’s a question of finding anything,” As [...]

A Day in the Life at Youku.com


Posted on Apr 9, 2009 by Kaiser Kuo | Filed under: About Youku | 25 Comments

We thought we’d share with you some recent stats from Youku.com. The data below is from Saturday, April 4 — not any special day, and one which, if you buy traditional Chinese numerological superstition, should have been particularly inauspicious: it was “4-4,” after all. I freely confess that, as you expect, we tend to have [...]

DRTV Commercial for Shanzhai iPhone


Posted on Apr 7, 2009 by Steven Lin | Filed under: Shanzhai | 1 Comment

The Meizu M8, China’s fabulous shanzhai iPhone, is finally available on shelves. Just as most shanzhai brands have done in the Chinese market, Meizu picked DRTV as their primary advertising channel.
In the 17-minute DRTV commercial, the hosts compared “an international phone model that starts with the letter i” (i某国际品牌) to the Meizu M8. At 01:15, [...]