Prison Break Star’s TVC in Chinese Market
Posted on Apr 24, 2009 by Steven Lin | Filed under: Shanzhai, Society
This time it’s not a shanzhai ad.
Wentworth Miller, the British-born American actor who plays Michael Scofield in the wildly popular Fox series Prison Break, has made tons of money in the Chinese market. His latest TV commercial–one you can’t see on American television–was made for Chevrolet’s Cruze:
Before this, Wentworth Miller had already made unwitting appearances in shanzhai car commercials. Beijing Hyundai seems to have produced an especially lame viral video to promote its Elantra. We really have no idea whether the company had anything to do with this.
We all know that in the late 20th century, American film stars appeared in lots of Japanese TV commercials (think of Bill Murray’s character in Lost in Translation), because they can make money and avoid the negative influence to their personal reputation for making annoying TVCs. Now, they come to China.
The first Chinese TV commercial from Wentworth Miller was for City & Me. Please don’t imagine it’s a chic brand like GAP that hired Miller for its print ads on GQ. City & Me is basically a new down-market clothing brand from the Wenzhou-based Meters/Bonwe Group, though the TVC makes it all look quite fashionable:
June 1st, 2009 at 6:49 pm
[...] Meters/Bonwe Group, the down-market clothing brand who invited Wentworth Miller to star in their TVCs, now has Optimus Prime on their side. Here’s Meters/Bonwe’s latest video ad for their [...]
January 15th, 2010 at 5:24 am
Appearing in your own show is also great practice, especially if you have someone else interview you.When you watch your show, it gives you valuable feedback on how you come across on camera. It gives you the opportunity to adjust your style before trying to become a guest on other, larger shows, which will of course help you to get even more free publicity by appearing on them.
January 29th, 2010 at 10:44 pm
How-do-you-do, My first impression upon finding your blog is I think it is very generic. But upon learning the content all I can say is spectacular and in reality I got some thought for what I’m looking for. In Any Event, I stumbled upon your web site cause am searching for alike info that you have placed on your web log. venthough It didn’t answer all my qestions I can honestly say that you serve me in some way. thx a lot and take care
January 30th, 2010 at 2:39 am
Hello!I was browsing another site when some user there say a rude comment about this web log. So I decided to check it out. I dont find out any erroneous with this place or with this weblog for that matter. To be honest I believe you made a tremendous job with this post and this website.. keep up the great work. (sorry for my english, It is not my native language)
February 1st, 2010 at 9:48 am
Hello, firstly I want to tell you that I love your blog. Great post, I totally agree with you. Have a great day matey.
February 6th, 2010 at 6:14 am
Im not sure about all the camotion involving farmville. I know one thing for certain if you have tons of time on your hands to spend then thats the game for you
My cousin is obsessed with it . Fine post by the way