As most of my colleagues and friends, I became a diehard fan of Taiwanese magician Liu Qian after watching his fantastic tricks on this year’s CCTV Festival Spring Gala. Though many of his magic tricks have been performed by many mainland Chinese magicians again and again, his magnetic personality still made the scenes unbelievably dramatic.

Recently, Nokia has released a series viral videos featuring Liu Qian’s performance with Nokia cellphones as the primary gimmick. The above video had received more than 285,000 video views and 650 comments in the first 24 hours, and got reposted on almost every Chinese SNS website.

It’s really good to see some international brands are diving deeper in the field of social media in China.