Li Ning’s Viral Video: Shanzhai and Roughly Produced
Posted on May 25, 2009 by Steven Lin | Filed under: Viral Video Ads
Li Ning, the major Chinese supplier of athletic shoes and sporting goods, released a viral video for its line of badminton rackets. In the video, Olympic gold medal winner Lin Dan, the handsome and notoriously arrogant bad-boy of badminton, strikes shuttlecocks into a tiny shuttlecock bucket over the net.
But the basic idea — extraordinarily accurate shooting skill- - has been used recently by Adidas (Li Ning’s imaginary competitor) and Nokia. Even though Li Ning isn’t copying them, it might have been wiser to steer a bit wider of these two brands.
And the worse part of this viral video is, you can barely see what Lin Dan is doing. If it’s made especially for online audience, the production team should count the resolution of online video players, not 1080i HDTVs, into consideration.
May 26th, 2009 at 12:36 pm
Okay, this begs to be asked: Is he really doing what he’s shown as doing?
May 28th, 2009 at 3:18 pm
[...] is LiNing’s latest Vial Video - as reported by Youku Buzz. Kinda cool… until you see Nokia’s Bruce Lee virals. Bruce Lee is a hard act to [...]
May 28th, 2009 at 11:24 pm
[...] just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is [...]
May 30th, 2009 at 12:42 pm
Most likely CG-enhanced… the final bump on the box seems to be there on purpose to highlight the motion. The low quality is probably intentional to hide the CG.
January 30th, 2010 at 1:06 am
amazing stuff thanx