This clever little ad is making the rounds and garnering lots of praise: over 17,000 thumbs-up votes to only 200-odd thumbs down in the week or so since it was first posted — and this despite the fact that it never pretends to be anything but an advertisement. We’re entirely unclear as to where this [...]
This seed ad from Hyundai — they make little effort to disguise its intention — is part public service announcement, with a list of driving no-nos, and part plug for the Elantra. It’s been viewed about a half-million times in the 24 hours since it was posted, with the overwhelming majority of votes going thumbs-up, [...]
This China Mobile ad takes a page straight out of Tom Doctoroff’s China marketing playbook Billions: Sure, it’s pretty maudlin, but it appeals directly to a couple of key things, like the Confucian value of filial piety, the aspirational success story of the country girl made good in the big city, and of course the [...]
A fantastic proposal video got circulated widely today on all the major Chinese SNS websites. A bunch of geeks help a guy propose, by making hundreds of mobile phones into a big LED displaying “I heart U”. Quite warm-hearted.
But before your heart gets too warm, know that at the end of the video, it turns [...]
Recently, we’ve heard of a rumor that a Fortune 500 company will release a viral video featuring Furong Jiejie (芙蓉姐姐) and Xiaopang (小胖). My first reaction is: WTF? Are you bloody kidding me?
Let me give you some background infomation about Furong Jiejie (via Danwei):
Furong Jiejie writes boring nonsense about herself and publishes photographs of herself [...]
Wenzhou-based Meters/Bonwe Group, the down-market clothing brand who invited Wentworth Miller to star in their TVCs, now has Optimus Prime on their side. Here’s Meters/Bonwe’s latest video ad for their special edition of Transformers t-shirt product line. Hope this stupid clip doesn’t destroy any affection you might have for the Autobots.
Li Ning, the major Chinese supplier of athletic shoes and sporting goods, released a viral video for its line of badminton rackets. In the video, Olympic gold medal winner Lin Dan, the handsome and notoriously arrogant bad-boy of badminton, strikes shuttlecocks into a tiny shuttlecock bucket over the net.
But the basic idea — extraordinarily accurate [...]
This started making the rounds on the social networks like Kaixin001, where my wife first saw it and showed it to me just yesterday. Easily one of the most creative and side-splittingly funny videos I’ve seen. Hats off to the creative team behind this. If someone knows who they are, please let me know! Personally [...]
This is absolutely today’s hottest video on the Chinese Internet.
In the video, we see a chubby high school girl engaged in online audio chat on her laptop, with a erect textbook as her cover. Presumably all this is being shot by a classmate with a phone camera. After she sneaks out of the classroom, her [...]
Maybe it’s still too early to think about when there will be a ‘Let it Shine’ campaign on Chinese video websites, but Youku’s creative team is also getting better and better making fantastic page takeovers for the advertisers.
Recently, Sprite released a pretty cool 30-second TVC in which Taiwanese artists Jay Chou and Angel Chang explode [...]
